Increase Your Apps Open Rate

The main purpose of having a mobile app for your business is to drive traffic to your store. One way you can certainly drive traffic to your store is communicating with your customers. Grand Apps offers businesses a chance to communicate to customers with mobile technologies. We offer mobile apps built for businesses that allow them to send out unlimited push notification messages that can send pictures, words and links. Our robust push notification system is the way of the future. We have built in GEO Fencing push messages that allow you to specifically target consumers at particular locations, allowing you to personalize messages for them.

For example, you can setup a fence around a golf course and schedule a message for app users saying "You know what goes great with golfing? A nice cold beer from our restaurant".

Let's say you're not selling beer, that's okay. Maybe you're a fitness center. You can setup a fence around a GNC or Supplement store saying "This is the best supplement to buy, get this".

We found that clients who are frequently using the push messages, especially the GEO Fence technologies are finding about a 26% better app open rate than those not using it. If you are not frequently using your app or sending customers messages, you have stopped the conversation. When you stop talking to your customers they soon forget about you. If they forget about you, your bottom line will suffer.

Don't hurt your bottom line & get chatting with your customers today. If you are a Grand Apps client, send out a push note. If you are curious how you can implement this, give us a call or email.

616.717.1151
support@grandapps.com

What's Changing In Mobile? Types of Mobile Marketing Tips

Mobile apps, mobile phones, mobile screens, mobile and more mobile. The word mobile is a hot word in 2014 and you are probably hearing or seeing it everywhere. What's changing in mobile this year? Well, you must read on.

1.4 Billion
This is the number of smartphones in use in 2013. That is approximately 1 in 7 people worldwide.

57% 
This is the percent of users who won't recommend companies with a poor mobile site. You read that right, they WON'T recommend business your way if your website is not optimized or you have a weak mobile marketing strategy.

1in4
That is how many online searches that are conducted on mobile devices. This means 25% of searches are coming from mobile. Again, this is average. We are working with clients and seeing numbers closer to 40-50% of searches coming from mobile.

57,293 hours
The average American spends almost 2 hours per day on a mobile device which adds up to 57,293 hours over a lifetime. Two whole hours every single day staring at their mobile smartphone.

$400 Billion
By 2015, it is expected that mobile marketing in the U.S. will generate $400 billion compared to $139 billion in 2012.

Just looking at some of the numbers above,  you get the picture how important mobile marketing is. We now wanted to break down some different types of mobile marketing for you during this changing mobile environment. As a business owner, you realize there are millions of ways you can possibly do marketing for your business but we are shedding light on the mobile marketing game and some ways to begin.

Mobile Apps
You can definitely get a mobile app for your business and begin promoting that. About 45% of US mobile marketing campaigns employ app downloads. At Grand Apps, we strictly develop for businesses and pack our app with useful features that will drive traffic and help your business out with an app. Even a mobile app has many ways to begin your mobile marketing campaign, but just getting an app is a great start.

Mobile Image Ads
You can also display ads and begin running mobile ads, you know like those annoying little pop ups you get while trying to exercise listening to your favorite Pandora station.

QR Codes
QR codes are a baby step into mobile marketing getting people engaged with their smart device and your business. You can post QR code specials, redirects and much more. QR codes, in our opinion are awesome, but highly underused in the US. Time will only tell if they begin to trend as more people purchase smartphones.

Mobile Website
We really didn't want to put this on here, because this should be a must. This is equivalent to making sure your pants are on before leaving the house. Mobile websites are critical with over 25% of searches coming from smart devices.

Summary...

Well, pretty much mobile is changing the marketing game. People are spending massive amounts of time on mobile and the numbers are changing to see even bigger increases. Having some type of mobile strategy in the future years is critical can we recommend you begin planning in 2014 if you have not already.

Mobile is not the future, it's the now.

Start Halloween Marketing In Under 10 Minutes

You read the title right, start your Halloween mobile app marketing campaign in under 10 minutes.
 The Halloween season is quickly approaching us. This is a great time to utilize your mobile app and grow your mobile app marketing strategy. Millions of people will be out trick-or-treating with their children, attending Halloween parties and attending many other fun Halloween events. Now it is your turn as a business owner to seize this opportunity.

All of our current mobile apps come with a great feature for this Halloween season.

Email Picture Feature

This feature allows users to snap a picture with your businesses mobile app. They can take a new photo or upload a current photo previously taken. They then email their picture to your inbox and you can see all the great pictures taken that Halloween.

Let's break down how to get this started.

Recommendation - Run a Halloween costume content and let users know they must use your mobile app to send in pictures of themselves in a costume and the best will win. Above is a picture of the app feature with wording letting users know what's going on.

Step 1 - Setup

If you a currently using the Grand Apps platform, simply add this feature to your mobile app. If you do not know how to add features, watch this short video on how to or email support@grandapps.com.

Step 2 - Notification 

Now you have your feature built, you want to send out a push notification letting your mobile app users know that you are having a Costume Contest! If you are using our platform you should be pretty familiar with the push notes, if not watch this short video on how to send out push notes.

Step 3 - Sit Back

This is the easiest part in this whole process. You have already added the feature, sent out the push notes, so now you can sit back and watch the scary costumes pile in. After you find the best one, simply email that person back to let them know what they won!

Did we already tell you this will take only about 10 minutes? But as always, we are here for you, if you are lost then just email us at support@grandapps.com or visit our website at www.grandapps.com.

We look forward to seeing some great Halloween mobile marketing strategies this year!

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