A huge benefit of creating an app for your business is to use it as a promotional engagement tool between your customers and your business. There are tons of ways to promote your business, without mobile, like coupons, flyers and other offers. Many businesses offer customers promotions and discounts to keep them coming back to their store. Our mobile apps provide powerful coupon and loyalty features that every business could benefit from.
How to get started.
Well first, it is a must you visit Grand Apps and checkout our full suite of app features, including mobile app coupons. We will get your app setup in just weeks and even help you launch it!
Tips for mobile coupons.
We recommend offering your customers at least some type of offer for even downloading your app. This incentive can be simple as "show us your app at the counter for 10% off". You can make the offer as small or large as you want, and if you are already doing some type of other coupons, our questions is WHY NOT offer mobile coupons? You can send out messages to them every single time you have an app offer! This is very beneficial for businesses and communicating to their customers about specials and promotions.
Another great recommendation is making that coupon limited time only so they have to utilize it. As a business owner offering coupons, you most certainly understand the limited time only reasons for offering these coupons. The main goal is to drive traffic during your slow times. A mobile coupon is a perfect way to get people coming in during the slow periods with limited time only coupons. Your customers all have their phone in their pockets 24/7, you can now use your app to reach out to them and get them in the door.
Every business should have a marketing plan. Better yet, every business should begin incorporating some type of mobile marketing plan in 2014.
So a recent feature update we just completed was GEO Fencing Push Notifications. This sounds like a mouth full, but really it means exactly what the title says. You can target customers based on their GEO location and when they enter an area you fenced off, they will receive a message. (They can receive your mobile app coupon offer)
Let's say they're strolling by your businesses and they have your app downloaded on their phone. If they come within the fence, they will receive a message that you scheduled weeks ago. Now they get that message, think about you and then stop in your business for that limited time only offer.
Contact Us
So if you are curious about the new technologies and mobile app coupons, just email our support team to setup a time to chat.
Most business owners have given out some type of offer for their loyal customers. Here at Grand Apps, we emptied out our wallets and combined we found 9 and a half loyalty cards from local businesses we frequently visit. Most of these cards were forgotten about and rarely used because they were hidden in our wallets.
Today's short article, we wanted to touch on mobile coupons and the different coupon / offer features we have built in our mobile apps. We will also break down a few scenarios how to increase business with mobile offers.
Mobile Scanning - QR Code Offers
29% of mobile users are open to scan a mobile tag (QR Code) to get a coupon. As a business owner this means increased traffic to your business. Let's say for example, you have 1,500 app downloaded users and 29% of them are open to scanning the tag to receive some type of coupon for your business. This means you have over 400+ app users scanning this tag to get that mobile coupon. Let's even say only half of them use your mobile app coupon and redeem it. You now have over 200 customers walking into your business to redeem this coupon.
A helpful tip that is overlooked from management is a simple concept. Educated all of your employees to take extra good card of customer with coupons because for a lot of these customers, it could be their first time in your business. The reason they came in your business in the first place was to redeem their offer. By simply relaying this message to your entire staff, you could even see more repeat business...and to think it all started from one small QR Code & mobile marketing.
Mobile Loyalty - Punch Cards
As we mentioned above, how many times have you forgotten about a punch card or emptied your wallet to find a few hidden in there? We most certainly have done this, multiple times. Loyalty cards are great for those returning guests to have a chance to win some kind of offer for always choosing your business. What do people make sure they have before they leave their house? Their smartphone. Flurry reports that there are at least 165 million Android & Apple active devices in the United States. These devices are used by 78% of the adult population that are aged between 15-64. This means that about 78% of your adult customers have either an Android or Apple device.
As a business owner, you are making sure you take advantage of every piece of information you have. Now that you know 78% of the adult population has a smartphone, mobile marketing might be a very good investment for your business.
Grand Apps Solution
Now you see the huge potential for mobile from either a QR Code Coupon or Mobile Loyalty cards. Well, Grand Apps has you covered on the mobile coupons. We have two great app features that will allow your customers to utilize.Contact us today to get a demo started for your businesses mobile app.
Grand Apps is happy to share industry information about mobile marketing. Every business owner needs to consider mobile marketing in their adjusted marketing campaigns. Below is a video that explains the new mobile movement which relates to mobile marketing. Watch this quick two minute video!
We have also just recorded our own quick video about mobile marketing with two simple mobile app features; Push Notifications & Mobile Coupons.
Both of these features are so simple, yet so effective. We have demonstrated how a business owner that is marketing their mobile app can yield over $20,000 profit yearly.
Push Notifications - Mobile Marketing
Push notifications are simple messages sent to mobile app users from the business owner or app owner. We offer this ability to all of our clients at Grand Apps. You can send unlimited push notifications and even schedule when you want to send those messages out.
Did you know that 97% of mobile app users read their push notifications?
Let's share an example: Your mobile marketing campaign has taken your mobile app to 1,000 app downloads. This means anytime you send out a push notification, 997 of your app users will see your message. You now have the ability to reach them anywhere they are, 24/7 with your mobile app.
Most business owners would pay an arm & leg to be in front of about 1,000 customers 24/7 with the press of a button. Grand Apps offers business owners around the world these capabilities. Contact us at support@grandapps.com to learn how to get started today!
Mobile Coupons - Mobile Marketing
Mobile coupons are one of the most engaging return on investment features. Your mobile marketing will give back to your loyal customers for downloading your mobile app. Grand Apps offers all of our clients the ability to set unlimited amounts of mobile coupons for their mobile marketing campaigns.
We offer three different mobile coupons features;
QR Coupons
Loyalty Coupons (Mobile Loyalty Card)
Check In Coupons
Did you know that 36% of mobile app users have redeemed a mobile coupon?
Let's share another example: You have just reached 997 people with your push notification saying: "Checkout our mobile coupons to save money tonight!". The profit per coupon is equal to $15 per person. According to statistics, about 36% of those people will redeem this coupon.
997 X .36 = 358.92
358.92 X $15 = $5,383.8
Your mobile marketing campaign has just generated $5,383.8 profit with one simple push notification & mobile coupon. This is absolutely huge for business owners across the country looking how to make money with their mobile marketing campaign and their mobile app for their business.
This article will cover mobile app marketing for restaurants and the top three mobile app features we have built to help restaurants.
Mobile Ordering - Feature 1
"62% of all smartphone owners stated they've made a purchase from their smartphone in the past six months. (Source: Adobe Survey, 2011)
Grand Apps has built in mobile ordering, similar to online ordering for delivery restaurants and non delivery restaurants. Our mobile ordering system allows users to order food for delivery or pick up. Our mobile ordering system is easy to navigate for app users.
Users scroll through the menu, choose an item and order it! It is very simple and easy to use. We have also made it easy for the restaurant owner too. Restaurant owners can link their business PayPal account to their mobile app to accept payment via PayPal. Restaurant owners can also accept cash when the customer picks up their food or the delivery food is delivered.
Question: But, as a restaurant owner, how will I know an order was placed?
Answer: We have integrated in our mobile apps Google Cloud Print. Follow the link to learn more about it.
Marketing Tip: The goal is to get your customers to use your app to order. They must first get used to it. We recommend offering discounted prices on your food in the mobile ordering to draw your customers to ordering with the app. Once you are comfortable with your app usage and customers ordering, raise your prices back to normal. (You can even send out a push notification to all app users telling them you are doing this to be transparent with the, that is always best).
Grand Apps allows every business owner to send out unlimited Push Notification with our easy to use Client Management System. These Push Notifications will go to every app user who has downloaded your app. This is one of the greatest ways to communicate with your customers via mobile. Again, 97% of users read the Push Notifications.
Above is an example of a Push Notification sent from the mobile app iTC Mobile. You can also click the image above to see an example app we have developed in the iTunes Store (Snap Fitness Michigan)
Question: This seems great, but what is a Push Notification?
Answer: A Push Notification is a message that is sent to users who have opted to receive them.
Marketing Tip: Again, the overall goal is app engagement. We recommend having a call to action in your Push Notification for your restaurant app. (i.e. "$2 Drafts for the NCAA Tournament: GO BLUE") This example provides users with knowledge that you are having a special tonight for the basketball tournament.
Also, do not overdue sending out messages. People may get annoyed and delete your mobile app, which is the opposite of the goal for your mobile marketing campaign. Use them sparingly or during big events. Make sure you setup and schedule times to send out the Push Notifications, maybe even during slower times in your business.
Mobile Coupons - Feature 2 "36% of smartphone owners have redeemed a mobile coupon on their devices, compared to 11% for tablets" (Source: StartupMe.com, 2012)
Mobile coupons are easy to setup with our Client Management System. You can actually control how many mobile coupons you wish to have ready for your app users. We have three mobile coupons;
Check In - Users can "check in" via GPS to unlock a coupon
Loyalty - This is just like a punchcard. App users come in "X" amount of times to receive "Y" offer.
QR Coupon - Users can scan a QR Code to unlock a special coupon.
Above are screenshots of all three examples of our loyalty features we have built into our mobile apps.
Question: What are the coupon limits?
Answer: You can set the limits. Example: People must check in or scan the QR Code 5 times or 8 times before they unlock their coupon. You have complete control over your coupons.
Marketing Tip: We found mobile coupons highly effective for offering special discounts during restaurant slow seasons. If your slower months are during the summer, we encourage all clients to offer more than one coupon per month during those times. You will be surprised how much more traffic you can increase during these slow times.
Summary If you have read all of the material above, you now understand the power of mobile apps. Let's just recap what we covered, statistically speaking.
"62% of all smartphone owners stated they've made a purchase from their smartphone in the past six months"
"Push Notifications are read by their users 97% of the time"
"36% of smartphone owners have redeemed a mobile coupon on their devices, compared to 11% for tablets"
Let's crunch some numbers...
We will estimate you can get about 1,000 app downloads (to make it easy).
You can expect to reach about 997 of these app users by sending out a single Push Notification.
You can expect that about 620 of these app users will purchase food from your mobile ordering.
You can expect that about 360 of these app users will redeem a coupon.
Let's be VERY CONSERVATIVE and say this only happens two times per year for the redemption of a mobile coupon & mobile order.
