Tuesday, April 8, 2014

Beginner Guide: Building Your Business App

Checkout us Mobile App Developers!

Congratulations! Your business has finally decided to go mobile and implement a mobile app into your digital marketing for 2014. But you might be faced with some questions about starting out, which is why we have you covered. 

Many businesses out there are finally catching on about mobile apps and the effectiveness of their use. They are not simply a glorified mobile website, but rather a problem solving money making machine when used right. What you must take into consideration when starting out with your businesses mobile app is beginning to think like the app user. You want to build the app with features that are both useful and helpful solving daily problems. 

Useful Features

But what are these useful features? Well, that would depend on the industry you're in. But for example, restaurants would greatly benefit from mobile ordering as it allows app users to order food in minutes from their device. This saves the restaurant time and money because it keeps employees off of the phone and reduces order error because the end user is placing the order. If you are a hair salon, possibly introducing a mobile app scheduling service to clients would allow them to book on the fly. If you run a hotel, think about adding a room service app ordering feature. 

There are tons of ways apps can be useful, but when building yours for your business just keep in mind the end user during this process. What would you like in your app if you were the customer? 

Did you know Grand Apps actually offers all of the features we mentioned above. Give us a call today and let us brainstorm with you the industry your in and the features that can help. 

Engagement

You also want the app to be filled with engaging opportunities that harness social media sharing. We are all witnessing the power of social media sharing right before our eyes. It is the modern day word of mouth marketing for your business. When people share something with their friends, they are recommending those close family and friends to try your business out. Our apps are packed with social sharing opportunities and your businesses app should be too! 

Another amazing engagement feature we found useful for businesses was the integration of push notifications. We allow our clients to send out unlimited push messages to app users. You can inform app users about specials, services and even holiday messages. Push notes beat SMS marketing any day of the week! It's hard enough to get people to 'opt-in' to your SMS plan because they know they will be getting coupons & specials. Some people just get annoyed with these. But push notifications are more than plain messages. You can add useful content like links, pictures and even link to your app. 

Takeaway

When you decide to build your businesses mobile app, make sure you are packing it with tons of useful features that will engage customers to keep them coming back! Again, we offer a full mobile app marketing suite that is packed with features like this. Feel free to give us a ring or shoot us an email at support@grandapps.com

Thanks for the read & best of luck in 2014! 

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