Thursday, April 3, 2014

Get Plugged In!

It's time to get plugged in & stop resisting change. 

Many times we often hear entrepreneurs & business owners say statements like "I hate technology" or "I don't need to upgrade, I'm fine with where I'm at". Maybe your target market are all older and the likely chance of them using an iPhone is low, but reality is that times change and so do markets. It is better to get plugged in now, adapt & learn before it's too late. As a business owner you should always strive for continual growth for your business in every way possible and yes technology is one of those areas.

So for all of you resistant business owners out there, we just wanted to show you that adapting to mobile technologies is a must and pain free.

Begin with a Smartphone

The reason many business owners do not see value in a mobile app for their business is because they simply do not have a smartphone device. They do not use apps and it seems as a foreign language to them. But reality is, tons of people are using mobile phones & apps. 91% of Americans use cell phones and the number of people switching to smartphones is exponentially growing year by year. Currently, 34% of Americans go online primarily using their smartphone. This is amazing! Just a few years ago you could only access the web from a desktop or laptop computer. Now people use their mobile device over the other devices.

Start by buying yourself a smartphone, downloading apps & seeing the value. These apps provide so much value for your life! You can deposit checks from your device, transfer funds, check business analytics and much more. Just think, no more bank trips three of four times per week. Think how much gas you would save! So get mobile & get plugged in.

Next, is your business mobile?

Now that you are familiar with using mobile technologies, you'll find yourself using it almost daily. Checking emails, browsing the web and even catching up on your favorite Netflix series. But it is time to focus efforts on your business. Go to your website on your mobile phone and see if it is optimized or not. By optimized, we mean if you have to pinch and's not mobile optimized for customers, leaving a very poor mobile experience that can turn away business.

You might even find it frustrating yourself that you cannot see your web page from your phone. So now it's time to begin your marketing for mobile. We recommend contacting a great company like Grand Apps to help you out or another local web firm to help you out. We suggest planning your steps before beginning. Here is a layout order for your mobile presence.

-New Website
-Mobile Freindly**
-Mobile App for your Business

So if your website is outdated, get a new modern website. After make sure it is responsive or mobile. Then launch your mobile app. Even though we are a little biased when it comes to mobile apps, we still recommend making sure you have a strong mobile presence before the app stage.

Takeaway...people are changing, so should you. 

The main takeaway here is that people are changing. They are adopting mobile apps, surfing the web with their smartphone and using for many other things. It's time to stop being resistant to change if you wish to grow your business. Taking small steps (with an open mind) can do wonders for growth. We hope this helped a little and we really hope to see you on the other side, the mobile side. Great success to your business and if you have any questions please email our support team.

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