We have another great mobile app tip for you today, regarding mobile app marketing. In case you missed our latest video about this, CLICK HERE to watch it. But if you prefer reading over watching, we still have you covered.
This app feature is utilized by many of our clients, yet highly overlooked. So if you are using this feature then this article may be a bit of a refresher for you and for all of you not using Grand Apps yet, this is a must read.
One Touch Contact
This app feature works by hosting all of your useful contact information into on button or one touch.
As you see above the image of the mobile device, users can click the contact or info button and be directed to a page in your app that looks like this. This feature will hold your GPS Directions, ability to call your business, ability to visit your website & even send your business an email. Seems pretty basic, right? Well let's cover why this feature beats mobile web.
When users want to search a business or go to your business because maybe they forgot a service / menu item. Maybe they want to call you for hours tonight or possibly just see if you have any specials going on. The second they decide to do this, they will go to their mobile smartphones Internet and launch it. Depending on their network, they will have to let it load up and wait a few seconds. After this huge hassle they will then have to type your businesses name in the search box, if your business has a longer name then that means the more time to type to search. After they are done typing in the search box they must then browse to make sure they have the right business they were searching for.
After minutes have passed by they will finally be on a search page with your business listings. Don't get us wrong, mobile web browsing is awesome and if you have Google Places registered, then your business listings are right there and in front of the user. But, if you don't have Google Places registered then they must visit your website to gather this information. Sometimes businesses do not even have an optimized website for users to browse over. What do we mean by an optimized website you might ask? Put it this way, if you have to pinch and zoom around the website to find information like finding Waldo in your children's books, then your website is probably not optimized at all.
Now our user has finally landed on your website, after minutes, and wants to get a hold of you. Is your number displayed in an easy to find format? Is there a way for them to contact you via email if they choose? This part will be up to your web team, but chances are if your site is not optimized it will be harder than easier to find. This might sound like they user is simply lazy because they actually have to do some work and spend a few extra minutes. But you must remember that in today's fast paced world, people want things "now,now & now"...which is why fast food restaurants are so popular, it's all about convenience. So why might a mobile app be better for your users to get ahold of you?
This brings us to the conclusion of a mobile app and how powerful this small, simple feature can be. Imagine that your customer wants to find your business, call you, view your website or view specials as we mentioned in the above scenario. Now picture this, they simple go to your app, open it, click info/contact & there it is. This will literally take seconds, not minutes. And if we can agree that today's world for most people is about convenience then this would conclude the One Touch Contact feature is very powerful. This feature is overlooked or taken for granted by many, but seriously it's a charm.
As we mentioned, most of the businesses using our platform already have added this feature but we wanted to reinforce to you that it is working wonderfully for getting your information out there QUICK to the people. If you have not already gone Grand Apps yet, begin thinking about it. In 2013, smartphone imports / exports actually surpassed dumbphones, meaning the mobile revolution has begin and will be in full swing in 2014.
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