Wednesday, July 17, 2013

How To: Increase App Downloads

"How do I get people to download my app?" We hear this question very frequently and wanted to share with you some simple tips & techniques clients have been using.

Social Media

This might be very obvious to most of you but some have not thought about this yet. Business owners everywhere are understanding that Social Media is huge for their online marketing campaigns. You should be posting your mobile app links to your page. Here is an example of our client posting their iTunes app on their Facebook page.

Mobile App Marketing, App Marketing

As you see, they have 3 Likes, 2 Comments & 1 Share. This single post can generate more downloads for your businesses mobile app.

When do I post? 

General rule for posting these promotional download links is "put yourself in the customer shoe". Let's say you're scrolling through your Facebook page and see a business posting 2 times per week the same thing, would you get sick of it? We would! So, make sure you post accordingly to what you would want to see in your news feed. Posting once per month would be a great start to sharing the word about your mobile app.

App Share

We actually have an app feature called "tell a friend". App users click the "share" button. From here they're prompted an option to share with a friend by email, SMS, Facebook or Twitter.

iPhone Developer, Mobile Apps


A business should somehow incentive customers to download their app. If you're a shopping store, maybe offer exclusive app prices for app users only. If you're a restaurant, maybe offer a mobile loyalty punch card that app users can get special discounts & free items when they reach a certain amount of punches. We have tons of ways & incentive features in our apps that will make your customers come back for more. Below are just a few examples of how to incentive your mobile app to generate more downloads.

  • Customer Punch Cards
  • Exclusive App Prices (Shopping / Retail)
  • App Offers (Download our app for special coupons)

Android Coupon, Mobile App Coupons


What is another high traffic place where customers visit frequently?   You guessed it, your website! Your website is a highly visible, high traffic area where promoting your mobile app would generate tons of app downloads. Below is a picture of our client who posted their mobile app links on their website.

Mobile App Marketing, iPhone Marketing, Android Marketing

Word of Mouth

Sometimes, good old fashion word of mouth works the best. Educated your employees to tell every single customer they encounter about the launch of your new mobile app. Once you deliver a great mobile app, your customers will do the talking for you. This approach has stood the test of time and we highly recommend this.

Final Thoughts

In conclusion, we recommend you do the following;
  1. Post links on your website
  2. Educate your staff about the launch of your mobile app
  3. Post your mobile app on all Social Media channels you are on
  4. Send out app links in your newsletters
  5. incentivize the mobile app for users
If you do these, we can almost guarantee you will see an increase of app downloads for your businesses mobile app. We also recommend you do what works best for you and find creative ways to increase your app downloads. If there are any ways we missed, simply comment below to share with us and everyone how you have increased your app downloads.

For any other questions, please contact or visit Grand Apps.

1 comment:

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