Mobile Apps | Restaurants

Mobile Apps - Restaurants

Today's Topic: Mobile Apps - Restaurants   

This article will cover mobile app marketing for restaurants and the top three mobile app features we have built to help restaurants. 

Mobile Ordering - Feature 1

"62% of all smartphone owners stated they've made a purchase from their smartphone in the past six months. (Source: Adobe Survey, 2011)

Grand Apps has built in mobile ordering, similar to online ordering for delivery restaurants and non delivery restaurants. Our mobile ordering system allows users to order food for delivery or pick up. Our mobile ordering system is easy to navigate for app users. 

Users scroll through the menu, choose an item and order it! It is very simple and easy to use. We have also made it easy for the restaurant owner too. Restaurant owners can link their business PayPal account to their mobile app to accept payment via PayPal. Restaurant owners can also accept cash when the customer picks up their food or the delivery food is delivered. 

Question: But, as a restaurant owner, how will I know an order was placed?

Answer: We have integrated in our mobile apps Google Cloud Print. Follow the link to learn more about it.

Marketing Tip: The goal is to get your customers to use your app to order. They must first get used to it. We recommend offering discounted prices on your food in the mobile ordering to draw your customers to ordering with the app. Once you are comfortable with your app usage and customers ordering, raise your prices back to normal. (You can even send out a push notification to all app users telling them you are doing this to be transparent with the, that is always best). 

Push Notifications - Feature 2 

"Push Notifications are read by their users 97% of the time" (Source: Sweet Strategies, 2012)

Grand Apps allows every business owner to send out unlimited Push Notification with our easy to use Client Management System. These Push Notifications will go to every app user who has downloaded your app. This is one of the greatest ways to communicate with your customers via mobile. Again, 97% of users read the Push Notifications. 

Above is an example of a Push Notification sent from the mobile app iTC Mobile. You can also click the image above to see an example app we have developed in the iTunes Store (Snap Fitness Michigan)

Question: This seems great, but what is a Push Notification?

Answer: A Push Notification is a message that is sent to users who have opted to receive them. 

Marketing Tip: Again, the overall goal is app engagement. We recommend having a call to action in your Push Notification for your restaurant app. (i.e. "$2 Drafts for the NCAA Tournament: GO BLUE") This example provides users with knowledge that you are having a special tonight for the basketball tournament.

Also, do not overdue sending out messages. People may get annoyed and delete your mobile app, which is the opposite of the goal for your mobile marketing campaign. Use them sparingly or during big events. Make sure you setup and schedule times to send out the Push Notifications, maybe even during slower times in your business.

Mobile Coupons - Feature 2 

"36% of smartphone owners have redeemed a mobile coupon on their devices, compared to 11% for tablets" (Source: StartupMe.com, 2012)

Mobile coupons are easy to setup with our Client Management System. You can actually control how many mobile coupons you wish to have ready for your app users. We have three mobile coupons;

• Check In - Users can "check in" via GPS to unlock a coupon
• Loyalty - This is just like a punchcard. App users come in "X" amount of times to receive "Y" offer.
• QR Coupon - Users can scan a QR Code to unlock a special coupon. 

Above are screenshots of all three examples of our loyalty features we have built into our mobile apps. 

Question: What are the coupon limits? 

Answer: You can set the limits. Example: People must check in or scan the QR Code 5 times or 8 times before they unlock their coupon. You have complete control over your coupons. 

Marketing Tip: We found mobile coupons highly effective for offering special discounts during restaurant slow seasons. If your slower months are during the summer, we encourage all clients to offer more than one coupon per month during those times. You will be surprised how much more traffic you can increase during these slow times.

Summary

If you have read all of the material above, you now understand the power of mobile apps. Let's just recap what we covered, statistically speaking.

• "62% of all smartphone owners stated they've made a purchase from their smartphone in the past six months"
• "Push Notifications are read by their users 97% of the time"
• "36% of smartphone owners have redeemed a mobile coupon on their devices, compared to 11% for tablets" 

Let's crunch some numbers...

We will estimate you can get about 1,000 app downloads (to make it easy). 

You can expect to reach about 997 of these app users by sending out a single Push Notification. 

You can expect that about 620 of these app users will purchase food from your mobile ordering. 

You can expect that about 360 of these app users will redeem a coupon. 

Let's be VERY CONSERVATIVE and say this only happens two times per year for the redemption of a mobile coupon & mobile order. 

1 Coupon = $15 revenue | 360 redeem the coupon | $5,400 revenue 

1 Mobile Order = $10 revenue | 620 purchase | $6,200 revenue 

Coupon + Mobile Order = $11,600 Revenue (Only 1 time)

Twice per year = $23,200 Revenue

Now think if you do not have a mobile app for your restaurant. You are missing out on over $20,000 per year on revenue.  

If you are curious how to get started with your own mobile app, simply visit our website or email us:

www.grandapps.com | support@grandapps.com

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