Mobile App Marketing | Simple Strategies

Simple Strategies for Increased App Downloads

Today we will be discussing simple, yet effective, ways to increase your mobile app downloads and increase traffic. These practices have been used by our clients and proven successful. So we highly recommend you try these out to see if you can increase your app traffic and generate more downloads. 

Social Media 

Social Media is one of the most effective ways of communicating with your customers or clients  besides face to face. Whatever Social Media channel is your most utilized, let your followers know about your amazing new mobile app. This can be done a few ways;

-Attach a screenshot of your mobile app with a clickable link to the app store

-Add a few links to the app store

-Simply tell your followers about your new app

Here at Grand Apps, we have found that about 15-35% of your Social Media followers will download your app. This is because they already love your business in the first place because they are following you, so downloading your app is something they're willing to do. 

Exciting Content

Make sure when you're telling your friends, family and Social Media followers about your mobile app that you make the content exciting. After two sentences, they should all know why they should download the app. 

Bad Example: "Hey everyone, we just developed a mobile app for our business. Make sure you download it because we have so many awesome app features to use"

Good Example: "Hey everyone, we just developed a mobile app that will allow you to order food on the fly. Simply pick the items you want, order it and come get it!"

As you have read the two examples above you can probably see why the second example is good. The "good" example gives the potential app user a reason to download it, rather than an open ended idea of why this app will benefit their lives. 

Remember: Business Apps that consumers download are meant to make their lives easier. So, give them a reason why your app will make their live that much more efficient. 

QR Codes

QR Codes are a great way to generate extra app downloads. You can post this handy scan tags anywhere you already are marketing. If you can't think of any ideas for posting QR Codes, here are a few;

• On your menu
• On Social Media pages
• On staff T Shirts
• On your car
• On your business cards
• On your website
• On your flyers
• On your television ads

As you see, the opportunities are endless where you can post these codes for users to scan to download your app. 

Try Them Out!

Hopefully we have provided a few ways to help you increase your mobile app traffic that you have not thought about. Again, these are some of the most effective techniques that are being utilized today by our clients to see great increases in mobile app traffic. 

If you have any questions about this information or would like to learn more, contact us here.

www.grandapps.com | support@grandapps.com

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Mobile Marketing Tips | December 2012

Mobile Marketing Tips | December 2012

Grand Apps Followers,

Mobile app marketing should be apart of every business owners marketing strategies in today's world, which is why Grand Apps is here to provide our followers some inside mobile marketing tips that will help increase awareness of your app. This increased awareness will increase app downloads, which will help business owners increase more repeat traffic to their business. 

First, learn more about the: Mobile App Industry


QR CODES

An effective way to increase traffic to your app is by linking your iTunes app and Android App with a QR code. Here are some benefits of having a QR code linked to your app;

• Users can find it easy
• Users can download it quickly
• Users like scanning QR codes

We have also listed some QR code statistics below;

• Consumers ages 35-44 lead in QR code scanning, with 26% of the market
• QR scanning traffic has increased a dramatic 4,549% since Q1 2010
• In June 2011, 14Mm mobile users in the U.S., representing 6.2% of the total mobile audience, scanned a QR code on their Mobile Device
• 65% of smartphone users had previously seen a QR code

Marketing QR codes

Social Media: 

Post your QR Codes in all forms of Social Media from your business Facebook page to your company LinkedIn account. If you have social media, post the QR code there!

Marketing Material:

Post your QR codes in ALL marketing materials; Yellow Pages, Direct Mailers, Newspaper Ads, Service Trucks, Business Cards and everywhere else. If you have any type of marketing material you use, post a QR Code on there. 

E-News:

Send out an E-Blast to all of your subscribers with a huge QR code in the email encouraging people to download your app. 

Incentives:

When you give someone an incentive, they are twice as likely to do a task. In this case, tell everyone that "Scan the QR code to download our app to receive a coupon when you download it". People will flock to your QR code, scan it and download your app for the coupon.